About SeniorAdvice.ai

Why we built this

The senior living referral industry is broken. Not a little broken — fundamentally, structurally broken in a way that hurts families at the worst possible time.

Here's how the current system works: the largest referral services charge communities $3,000 to $5,000 for every family they send their way. That means they only show you communities that pay. That means communities raise their rates to cover those fees. And that means the "free service" isn't free at all — you pay for it through higher monthly rent.

State legislatures in Wisconsin, Georgia, and others are now pursuing transparency laws. The industry is starting to change — but families can't wait for legislation.

That's why we built SeniorAdvice.ai.

We believe you should see every option — not just the ones that paid to be there. We believe pricing should be transparent. We believe AI should work for your family, not for a sales quota. And we believe nobody should call you 12 times when you're trying to make one of the hardest decisions of your life.

This isn't just a business for us. Many of us have been through this search ourselves — sitting in hospital rooms Googling "assisted living near me," trying to figure out memory care at 2 AM, feeling overwhelmed by options that all looked the same. We built the tool we wish we'd had.